Addison Airport is the go-to destination for business aviation in North Texas, and in 2014, Go Rentals commenced operations in its FBOs to complete their journeys in five-star style. Go Rentals new style of auto rentals began serving Million Air’s customers (right) in February, said Trissy Pickett, Go Rentals’ director of aviation development, and at Atlantic Aviation (below) on December 1. The company rents luxury vehicles like Cadillac Escalades, Mercedes and Range Rovers rather than just the typical Chevy’s and Nissans. Addison’s Go Rentals fleet of 52 vehicles is divided between the two FBOs, she said, and the company will increase that number by 15 in the coming months.
Founded by brothers Kaye and Kavous Gitibin 20 years ago, Go Rentals serves business aviation at more than 40 airports in Arizona, California, Colorado, Florida, and Texas. It also has offices at Dallas and Forth Worth (giving the metroplex a combined fleet numbering more than 100), and the fleet at every office is tailored to the area’s needs. In Texas, Pickett said, SUVs predominate. “We’re the only company that rents the Cadillac Escalade Esv,” she said. The Addison fleet also includes the Chevrolet Suburban, Jeep Grand Cherokee Limited, the Lincoln Navigator, Mercedes GI450, and Range Rover. Cars range from the Mercedes S550 Roadster and Cadillac XTS to the Toyota Avalon and Honda Accord.
“Each vehicle has all the bells and whistles,” said Pickett, “and Go Rentals replaces them when they reach 20,000 miles.” But what really separates the company from mass-market rental companies is its focus on customer service. “We are a service company that happens to rent cars,” Pickett continued. New employees, all of whom have experience in aviation or the hospitality industries, undergo a five-day training program that graduates “carcierges.” The segment on renting a car takes four hours; the majority of the course is dedicated to the spectrum of “soft skills” of how to interact with customers from the initial introduction and handshake.
A carcierge’s development doesn’t end with initial training. A continuing education program focuses on topics that range from conflict resolution to everyday guest service heroics, which is achieved by attention to details and making the extra effort. “We like knowing our customers’ destinations in North Texas so we can program the vehicle’s navigation system before they arrive,” said Pickett. Citing other examples of how Go Rentals serves business aviation pilots and crews as well as their passengers, she said that “never says no” to making its customers’ visits productive, efficient, and enjoyable.